From the guys that brought you Project Runway and Top Chef...Just saw the trailer for this. This is officially one of the most cynical, depressing, ugly things i've ever seen. So the premise is - it's America's Next Top
There's so many things wrong with this i don''t know where to start, the hijacking of art as a whole to be used as some sort of competitive medium. The comparative judging of who's art is objectively 'better' by a panel of critics. The crass commercialism of the product placement by Audi and Fiat, the clearly market-researched attempt to staple-gun some 'cool' on by presenting tasks in which the artists must use Parkour and 'street art' (and pulling in KAWS as a final judge, shame on you). Even worse perhaps is the cynical use of the America's next top _______ format simply because they know that people for some reason can't resist it. Put anything in a 'reality' TV vote-off format and people lap that shit up. It's art-lite for TV. In the same way that X-Factor presents some ridiculous short-cut to ephemeral fame without the hard work, touring and creative exercise that actual musicians put in. This represents an art world where at any moment you could be picked from obscurity if the art you offer up for inspection to the critics is just good enough. So hold out that painting that you spent hours on, really worked on, that really made you proud, that you really found something with. And just hope its good enough.
Honestly this is just part of my bigger hatred for all reality TV and it's presentation of:
- An unrealistic world in which anyone can become a megastar overnight with little talent and,
- A TV show where the viewers are actually involved. Bullshit. You don't pick the contestants. You just pick which one wins. To paraphrase Henry Ford 'You can have any colour you want as long as it's black'.Simon Cowell or whoever doesn't give two shits which of the contestants he chose eventually comes out on top, and every time you text in to vote he just gets paid more! Basically the real winner here is him.
edit: sorry if you're reading this in America it's probably old news to you but i've only just seen the advert on English TV so i'm still pissed off.